Millennials Generation Consumers’ Preference on Modern Bakpia during the Covid-19 Pandemic
Unlike the earlier generation, millennials are known to have different tastes and preferences due to their exposure to the digital world around them and consumer behaviorism. This study aims to investigate the preferences of millennials as consumers for the modern Bakpia products with focus on their...
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| Main Authors: | , , , , |
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| Format: | article |
| Language: | EN FR |
| Published: |
EDP Sciences
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/7b804e74968143c8a65b4d00da13e537 |
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