Analysis of the relationship between corporate identity, image and reputation of the company

For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages. Recent business circumstances (for example, the econ...

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Autores principales: Vuković Milovan V., Vuković Aleksandra A., Mladenović-Ranisavljević Ivana I., Urošević Snežana M.
Formato: article
Lenguaje:EN
SR
Publicado: Savez inženjera i tehničara Srbije 2021
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Acceso en línea:https://doaj.org/article/7c1540ba5cb248c180a00f422c1976d1
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