Analysis of the relationship between corporate identity, image and reputation of the company

For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages. Recent business circumstances (for example, the econ...

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Autores principales:	Vuković Milovan V., Vuković Aleksandra A., Mladenović-Ranisavljević Ivana I., Urošević Snežana M.
Formato:	article
Lenguaje:	EN SR
Publicado:	Savez inženjera i tehničara Srbije 2021
Materias:	corporate identity corporate image corporate reputation communication corporate marketing Engineering (General). Civil engineering (General) TA1-2040
Acceso en línea:	https://doaj.org/article/7c1540ba5cb248c180a00f422c1976d1
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id	oai:doaj.org-article:7c1540ba5cb248c180a00f422c1976d1
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spelling	oai:doaj.org-article:7c1540ba5cb248c180a00f422c1976d12021-12-05T21:39:59ZAnalysis of the relationship between corporate identity, image and reputation of the company0040-21762560-308610.5937/tehnika2104499Vhttps://doaj.org/article/7c1540ba5cb248c180a00f422c1976d12021-01-01T00:00:00Zhttps://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2021/0040-21762104499V.pdfhttps://doaj.org/toc/0040-2176https://doaj.org/toc/2560-3086For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages. Recent business circumstances (for example, the economic downturn due to the Covid-19 pandemy) bring new challenges for companies and their long-term survival. The aim of this paper is to review the constructs of corporate identity, corporate image and corporate reputation, and, thus, to remove or reduce the misunderstanding of the three constructs in the relevant literature. After a thorough theoretical review, some influential conceptual models were examined, pointing out the role of communication in the whole process of corporate marketing.Vuković Milovan V.Vuković Aleksandra A.Mladenović-Ranisavljević Ivana I.Urošević Snežana M.Savez inženjera i tehničara Srbijearticlecorporate identitycorporate imagecorporate reputationcommunicationcorporate marketingEngineering (General). Civil engineering (General)TA1-2040ENSRTehnika, Vol 76, Iss 4, Pp 499-505 (2021)
institution	DOAJ
collection	DOAJ
language	EN SR
topic	corporate identity corporate image corporate reputation communication corporate marketing Engineering (General). Civil engineering (General) TA1-2040
spellingShingle	corporate identity corporate image corporate reputation communication corporate marketing Engineering (General). Civil engineering (General) TA1-2040 Vuković Milovan V. Vuković Aleksandra A. Mladenović-Ranisavljević Ivana I. Urošević Snežana M. Analysis of the relationship between corporate identity, image and reputation of the company
description	For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages. Recent business circumstances (for example, the economic downturn due to the Covid-19 pandemy) bring new challenges for companies and their long-term survival. The aim of this paper is to review the constructs of corporate identity, corporate image and corporate reputation, and, thus, to remove or reduce the misunderstanding of the three constructs in the relevant literature. After a thorough theoretical review, some influential conceptual models were examined, pointing out the role of communication in the whole process of corporate marketing.
format	article
author	Vuković Milovan V. Vuković Aleksandra A. Mladenović-Ranisavljević Ivana I. Urošević Snežana M.
author_facet	Vuković Milovan V. Vuković Aleksandra A. Mladenović-Ranisavljević Ivana I. Urošević Snežana M.
author_sort	Vuković Milovan V.
title	Analysis of the relationship between corporate identity, image and reputation of the company
title_short	Analysis of the relationship between corporate identity, image and reputation of the company
title_full	Analysis of the relationship between corporate identity, image and reputation of the company
title_fullStr	Analysis of the relationship between corporate identity, image and reputation of the company
title_full_unstemmed	Analysis of the relationship between corporate identity, image and reputation of the company
title_sort	analysis of the relationship between corporate identity, image and reputation of the company
publisher	Savez inženjera i tehničara Srbije
publishDate	2021
url	https://doaj.org/article/7c1540ba5cb248c180a00f422c1976d1
work_keys_str_mv	AT vukovicmilovanv analysisoftherelationshipbetweencorporateidentityimageandreputationofthecompany AT vukovicaleksandraa analysisoftherelationshipbetweencorporateidentityimageandreputationofthecompany AT mladenovicranisavljevicivanai analysisoftherelationshipbetweencorporateidentityimageandreputationofthecompany AT urosevicsnezanam analysisoftherelationshipbetweencorporateidentityimageandreputationofthecompany
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Analysis of the relationship between corporate identity, image and reputation of the company

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