Analysis of the relationship between corporate identity, image and reputation of the company
For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages. Recent business circumstances (for example, the econ...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN SR |
| Publicado: |
Savez inženjera i tehničara Srbije
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/7c1540ba5cb248c180a00f422c1976d1 |
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