Factors Affecting to Consumers’ Attitude towards Halal Label on Nugget and Sausage Packaging: A Case Study on Housewives at One Residential in Yogyakarta City

<em>Halal status of meat products is a credence attribute which is not visible and cannot be verified by consumers. Therefore, halal label is an important cue for consumers about the halal meat product. This study aimed to measure the consumers’ attitude and to clarify the demographic and psyc...

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Autores principales: Widodo Widodo, Siti Yusi Rusimah, Novita Choirunnisa
Formato: article
Lenguaje:EN
Publicado: Universitas Muhammadiyah Yogyakarta 2018
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Acceso en línea:https://doaj.org/article/7c5ff41d8bba40ceba647699935afe3e
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