Optimizing Fixation Filters for Eye-Tracking on Small Screens

The study of consumer responses to advertising has recently expanded to include the use of eye-tracking to track the gaze of consumers. The calibration and validation of eye-gaze have typically been measured on large screens in static, controlled settings. However, little is known about how precise...

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Autores principales: Julia Trabulsi, Kian Norouzi, Seidi Suurmets, Mike Storm, Thomas Zoëga Ramsøy
Formato: article
Lenguaje:EN
Publicado: Frontiers Media S.A. 2021
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Acceso en línea:https://doaj.org/article/7c9a6132fc214d4e9b3434157d4f203f
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