Adverts and Spam in E-Commerce: Improving Confidence

The article analyzes global and Russian market of e-advertising and trends in its development. E-commerce market in Russia can grow to 3.491 trillion rubles by the end 2023. The increase in on-line purchase frequency and number of buyers takes place due to effective on-line marketing, whose expenses...

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Autores principales: A. R. Valamat-Zade, M. G. Girich, A. D. Levashenko
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2019
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Acceso en línea:https://doaj.org/article/7dbf9d11ea9948b3a16c2e9422a03436
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