Adverts and Spam in E-Commerce: Improving Confidence

The article analyzes global and Russian market of e-advertising and trends in its development. E-commerce market in Russia can grow to 3.491 trillion rubles by the end 2023. The increase in on-line purchase frequency and number of buyers takes place due to effective on-line marketing, whose expenses...

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Autores principales:	A. R. Valamat-Zade, M. G. Girich, A. D. Levashenko
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2019
Materias:	e-commerce e-trade advertisement on-line adverts spam protection of customer’ right Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/7dbf9d11ea9948b3a16c2e9422a03436
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spelling	oai:doaj.org-article:7dbf9d11ea9948b3a16c2e9422a034362021-11-15T05:20:49ZAdverts and Spam in E-Commerce: Improving Confidence2413-28292587-925110.21686/2413-2829-2019-6-149-156https://doaj.org/article/7dbf9d11ea9948b3a16c2e9422a034362019-12-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/796https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article analyzes global and Russian market of e-advertising and trends in its development. E-commerce market in Russia can grow to 3.491 trillion rubles by the end 2023. The increase in on-line purchase frequency and number of buyers takes place due to effective on-line marketing, whose expenses in 2017 exceeded expenses on TV commercials. In Russia there are no rules (and restrictions) concerning on-line adverts placement. It could lead to the fact that the number of adverts surpasses the volume of meaningful information. The notion of on-line advertising in the Russian Federation is limited by the general idea of advertisement, while in many countries its specific definition is put forward in order to provide an opportunity to advance special requirement to it. One problem of on-line advertising is a great amount of spam interfering both with the customer and business-communities as a result of dropping confidence of buyers. Russia is included in five most active span distributors. Today spam makes over 60% of all incoming correspondence in public mail services of the Russian segment of the Internet. The authors propose to upgrade Russian legislation and direct it to spam regulation, which could protect customers’ rights and raise their confidence to e-commerce and to development and adoption of special guiding principles that would explain ways of using laws concerning adverts in the Internet.A. R. Valamat-ZadeM. G. GirichA. D. LevashenkoPlekhanov Russian University of Economicsarticlee-commercee-tradeadvertisementon-line advertsspamprotection of customer’ rightEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 6, Pp 149-156 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	e-commerce e-trade advertisement on-line adverts spam protection of customer’ right Economics as a science HB71-74
spellingShingle	e-commerce e-trade advertisement on-line adverts spam protection of customer’ right Economics as a science HB71-74 A. R. Valamat-Zade M. G. Girich A. D. Levashenko Adverts and Spam in E-Commerce: Improving Confidence
description	The article analyzes global and Russian market of e-advertising and trends in its development. E-commerce market in Russia can grow to 3.491 trillion rubles by the end 2023. The increase in on-line purchase frequency and number of buyers takes place due to effective on-line marketing, whose expenses in 2017 exceeded expenses on TV commercials. In Russia there are no rules (and restrictions) concerning on-line adverts placement. It could lead to the fact that the number of adverts surpasses the volume of meaningful information. The notion of on-line advertising in the Russian Federation is limited by the general idea of advertisement, while in many countries its specific definition is put forward in order to provide an opportunity to advance special requirement to it. One problem of on-line advertising is a great amount of spam interfering both with the customer and business-communities as a result of dropping confidence of buyers. Russia is included in five most active span distributors. Today spam makes over 60% of all incoming correspondence in public mail services of the Russian segment of the Internet. The authors propose to upgrade Russian legislation and direct it to spam regulation, which could protect customers’ rights and raise their confidence to e-commerce and to development and adoption of special guiding principles that would explain ways of using laws concerning adverts in the Internet.
format	article
author	A. R. Valamat-Zade M. G. Girich A. D. Levashenko
author_facet	A. R. Valamat-Zade M. G. Girich A. D. Levashenko
author_sort	A. R. Valamat-Zade
title	Adverts and Spam in E-Commerce: Improving Confidence
title_short	Adverts and Spam in E-Commerce: Improving Confidence
title_full	Adverts and Spam in E-Commerce: Improving Confidence
title_fullStr	Adverts and Spam in E-Commerce: Improving Confidence
title_full_unstemmed	Adverts and Spam in E-Commerce: Improving Confidence
title_sort	adverts and spam in e-commerce: improving confidence
publisher	Plekhanov Russian University of Economics
publishDate	2019
url	https://doaj.org/article/7dbf9d11ea9948b3a16c2e9422a03436
work_keys_str_mv	AT arvalamatzade advertsandspaminecommerceimprovingconfidence AT mggirich advertsandspaminecommerceimprovingconfidence AT adlevashenko advertsandspaminecommerceimprovingconfidence
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Adverts and Spam in E-Commerce: Improving Confidence

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