Adverts and Spam in E-Commerce: Improving Confidence
The article analyzes global and Russian market of e-advertising and trends in its development. E-commerce market in Russia can grow to 3.491 trillion rubles by the end 2023. The increase in on-line purchase frequency and number of buyers takes place due to effective on-line marketing, whose expenses...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Plekhanov Russian University of Economics
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/7dbf9d11ea9948b3a16c2e9422a03436 |
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