Development of marketing interaction between the university and students through the use of digital marketing tools and technologies

The article considers the possibilities of developing marketing interaction of higher education organizations with stakeholders using digital marketing tools and technologies. The study presents an overview of the University stakeholder groups in Russia and their classification according to the quad...

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Autor principal: A. I. Ukhova
Formato: article
Lenguaje:RU
Publicado: State University of Management 2020
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Acceso en línea:https://doaj.org/article/7e71fb90799448c3afd173b85ce2faf6
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