Individual corporate reputation and perception of collective corporate reputation regarding stock market investments.
There are two different concepts of corporate reputation grounded in individual and collective perceptions, respectively. The aim of this study was to identify how these two ways of conceiving of corporate reputation affect investors' decisions about whether or not to buy stock in a given compa...
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Public Library of Science (PLoS)
2021
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| Acceso en línea: | https://doaj.org/article/7ea8b00127f1449f9f566e40c0acdddf |
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