Individual corporate reputation and perception of collective corporate reputation regarding stock market investments.

There are two different concepts of corporate reputation grounded in individual and collective perceptions, respectively. The aim of this study was to identify how these two ways of conceiving of corporate reputation affect investors' decisions about whether or not to buy stock in a given compa...

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Autor principal:	Anna Blajer-Gołębiewska
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/7ea8b00127f1449f9f566e40c0acdddf
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spelling	oai:doaj.org-article:7ea8b00127f1449f9f566e40c0acdddf2021-12-02T20:08:16ZIndividual corporate reputation and perception of collective corporate reputation regarding stock market investments.1932-620310.1371/journal.pone.0257323https://doaj.org/article/7ea8b00127f1449f9f566e40c0acdddf2021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0257323https://doaj.org/toc/1932-6203There are two different concepts of corporate reputation grounded in individual and collective perceptions, respectively. The aim of this study was to identify how these two ways of conceiving of corporate reputation affect investors' decisions about whether or not to buy stock in a given company. As this problem tackles individual decision-making processes, we designed and applied an incentivised economic experiment based on vignette studies and focused on individual decisions of single investors. Subjects took part in an online game that imitates stock exchange conditions and that concerns corporate reputation and investing. We found that the individual propensity to invest is not directly based on an investor's perception (rooted in historical share price and other objective metrics) of a firm's reputation but rather on an investor's subjective recognition of collective corporate reputation in the market. This suggests a need to rethink the popular measures of corporate reputation in the context of studies of stock market investor decisions.Anna Blajer-GołębiewskaPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 9, p e0257323 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Anna Blajer-Gołębiewska Individual corporate reputation and perception of collective corporate reputation regarding stock market investments.
description	There are two different concepts of corporate reputation grounded in individual and collective perceptions, respectively. The aim of this study was to identify how these two ways of conceiving of corporate reputation affect investors' decisions about whether or not to buy stock in a given company. As this problem tackles individual decision-making processes, we designed and applied an incentivised economic experiment based on vignette studies and focused on individual decisions of single investors. Subjects took part in an online game that imitates stock exchange conditions and that concerns corporate reputation and investing. We found that the individual propensity to invest is not directly based on an investor's perception (rooted in historical share price and other objective metrics) of a firm's reputation but rather on an investor's subjective recognition of collective corporate reputation in the market. This suggests a need to rethink the popular measures of corporate reputation in the context of studies of stock market investor decisions.
format	article
author	Anna Blajer-Gołębiewska
author_facet	Anna Blajer-Gołębiewska
author_sort	Anna Blajer-Gołębiewska
title	Individual corporate reputation and perception of collective corporate reputation regarding stock market investments.
title_short	Individual corporate reputation and perception of collective corporate reputation regarding stock market investments.
title_full	Individual corporate reputation and perception of collective corporate reputation regarding stock market investments.
title_fullStr	Individual corporate reputation and perception of collective corporate reputation regarding stock market investments.
title_full_unstemmed	Individual corporate reputation and perception of collective corporate reputation regarding stock market investments.
title_sort	individual corporate reputation and perception of collective corporate reputation regarding stock market investments.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/7ea8b00127f1449f9f566e40c0acdddf
work_keys_str_mv	AT annablajergołebiewska individualcorporatereputationandperceptionofcollectivecorporatereputationregardingstockmarketinvestments
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Individual corporate reputation and perception of collective corporate reputation regarding stock market investments.

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