Consumer Demand for Circular Products: Identifying Customer Segments in the Circular Economy

Understanding consumer preferences in the circular economy can help producers develop profitable strategies, lowering the risk involved in transitioning to circular business models and circular product design. This study uses a choice experiment to identify customer segments for mobile phones and ro...

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Autores principales: Robert H. W. Boyer, Agnieszka D. Hunka, Katherine A. Whalen
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/7f112e8248d149cfac5838ad5a4306da
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