The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China

Big data analytics (BDA) is a wide and deep application in e-commerce, which impacts positively on the global economy, especially the U.S. and China who have done well. This paper seeks to examine the relative influence of theoretical research and practical activities of BDA in e-commerce to explain...

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Autor principal: Weiqing Zhuang
Formato: article
Lenguaje:EN
Publicado: Hindawi-Wiley 2021
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Acceso en línea:https://doaj.org/article/7f35f9fefc934c6a99ad5ffc088d9352
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