The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China

Big data analytics (BDA) is a wide and deep application in e-commerce, which impacts positively on the global economy, especially the U.S. and China who have done well. This paper seeks to examine the relative influence of theoretical research and practical activities of BDA in e-commerce to explain...

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Autor principal:	Weiqing Zhuang
Formato:	article
Lenguaje:	EN
Publicado:	Hindawi-Wiley 2021
Materias:	Technology T Telecommunication TK5101-6720
Acceso en línea:	https://doaj.org/article/7f35f9fefc934c6a99ad5ffc088d9352
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spelling	oai:doaj.org-article:7f35f9fefc934c6a99ad5ffc088d93522021-11-08T02:36:08ZThe Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China1530-867710.1155/2021/2888673https://doaj.org/article/7f35f9fefc934c6a99ad5ffc088d93522021-01-01T00:00:00Zhttp://dx.doi.org/10.1155/2021/2888673https://doaj.org/toc/1530-8677Big data analytics (BDA) is a wide and deep application in e-commerce, which impacts positively on the global economy, especially the U.S. and China who have done well. This paper seeks to examine the relative influence of theoretical research and practical activities of BDA in e-commerce to explain the differences between the U.S. and China according to the two main literature databases, Web of Science and CNKI, respectively, and by employing other samples that present retail e-commerce sales and the number of some data companies founded in the U.S. and China each year. We further determine the reasons leading to the difference between the U.S. and China in BDA in e-commerce, which can help managers devise appropriate business strategies in e-commerce for each of them, and provide a proof of the significant relationship of theoretical research and practical activities in BDA in e-commerce. In addition, the variables related to big data companies show a moderation effect rather than mediating effect relative to the practice of theoretical research in e-commerce in the United States, but they show a moderate effect and mediating effects in China. The results of this study help clarify doubts regarding the development of China’s e-commerce. Moreover, three orientations in e-commerce using BDA and the use of quantum computing in e-commerce to solve existing e-commerce problems are explored to provide better evidence for decision-making that could be valuable in future research.Weiqing ZhuangHindawi-WileyarticleTechnologyTTelecommunicationTK5101-6720ENWireless Communications and Mobile Computing, Vol 2021 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Technology T Telecommunication TK5101-6720
spellingShingle	Technology T Telecommunication TK5101-6720 Weiqing Zhuang The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China
description	Big data analytics (BDA) is a wide and deep application in e-commerce, which impacts positively on the global economy, especially the U.S. and China who have done well. This paper seeks to examine the relative influence of theoretical research and practical activities of BDA in e-commerce to explain the differences between the U.S. and China according to the two main literature databases, Web of Science and CNKI, respectively, and by employing other samples that present retail e-commerce sales and the number of some data companies founded in the U.S. and China each year. We further determine the reasons leading to the difference between the U.S. and China in BDA in e-commerce, which can help managers devise appropriate business strategies in e-commerce for each of them, and provide a proof of the significant relationship of theoretical research and practical activities in BDA in e-commerce. In addition, the variables related to big data companies show a moderation effect rather than mediating effect relative to the practice of theoretical research in e-commerce in the United States, but they show a moderate effect and mediating effects in China. The results of this study help clarify doubts regarding the development of China’s e-commerce. Moreover, three orientations in e-commerce using BDA and the use of quantum computing in e-commerce to solve existing e-commerce problems are explored to provide better evidence for decision-making that could be valuable in future research.
format	article
author	Weiqing Zhuang
author_facet	Weiqing Zhuang
author_sort	Weiqing Zhuang
title	The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China
title_short	The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China
title_full	The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China
title_fullStr	The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China
title_full_unstemmed	The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China
title_sort	influence of big data analytics on e-commerce: case study of the u.s. and china
publisher	Hindawi-Wiley
publishDate	2021
url	https://doaj.org/article/7f35f9fefc934c6a99ad5ffc088d9352
work_keys_str_mv	AT weiqingzhuang theinfluenceofbigdataanalyticsonecommercecasestudyoftheusandchina AT weiqingzhuang influenceofbigdataanalyticsonecommercecasestudyoftheusandchina
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The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China

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