The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China
Big data analytics (BDA) is a wide and deep application in e-commerce, which impacts positively on the global economy, especially the U.S. and China who have done well. This paper seeks to examine the relative influence of theoretical research and practical activities of BDA in e-commerce to explain...
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| Format: | article |
| Langue: | EN |
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Hindawi-Wiley
2021
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| Accès en ligne: | https://doaj.org/article/7f35f9fefc934c6a99ad5ffc088d9352 |
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