Customer centricity approach to managing FMCG-companies in the Russian market
The research provides the theoretical ground of customer centricity attributes and discusses their popularity among FMCG companies in Russia. The methodology rests upon theoretical principles of strategic marketing, the findings of the studies conducted by global consulting agencies and holding mark...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | article |
| Language: | RU |
| Published: |
Ural State University of Economics
2019
|
| Subjects: | |
| Online Access: | https://doaj.org/article/807365d657e24f43b5c7d55c153877ee |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|