Customer centricity approach to managing FMCG-companies in the Russian market
The research provides the theoretical ground of customer centricity attributes and discusses their popularity among FMCG companies in Russia. The methodology rests upon theoretical principles of strategic marketing, the findings of the studies conducted by global consulting agencies and holding mark...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Ural State University of Economics
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/807365d657e24f43b5c7d55c153877ee |
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