Customer centricity approach to managing FMCG-companies in the Russian market
The research provides the theoretical ground of customer centricity attributes and discusses their popularity among FMCG companies in Russia. The methodology rests upon theoretical principles of strategic marketing, the findings of the studies conducted by global consulting agencies and holding mark...
Enregistré dans:
| Auteurs principaux: | , |
|---|---|
| Format: | article |
| Langue: | RU |
| Publié: |
Ural State University of Economics
2019
|
| Sujets: | |
| Accès en ligne: | https://doaj.org/article/807365d657e24f43b5c7d55c153877ee |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|