The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory

This study aimed at assessing the impacts of the fear of COVID-19 on consumer buying behavior toward dietary supplements. This investigation was a cross-sectional study in which literate adults regardless of gender over the age of 20 were recruited from three pharmacies in three different districts...

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Autores principales: Cheng Liu, Cheuk-Kwan Sun, Yu-Chia Chang, Shang-Yu Yang, Tao Liu, Cheng-Chia Yang
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/81be4795e7d345579b6cc4e415e3baac
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