The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory

This study aimed at assessing the impacts of the fear of COVID-19 on consumer buying behavior toward dietary supplements. This investigation was a cross-sectional study in which literate adults regardless of gender over the age of 20 were recruited from three pharmacies in three different districts...

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Autores principales:	Cheng Liu, Cheuk-Kwan Sun, Yu-Chia Chang, Shang-Yu Yang, Tao Liu, Cheng-Chia Yang
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	fear of COVID-19 dietary supplements theory of planned behavior protection motivation theory Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/81be4795e7d345579b6cc4e415e3baac
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spelling	oai:doaj.org-article:81be4795e7d345579b6cc4e415e3baac2021-11-25T19:05:22ZThe Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory10.3390/su1322129002071-1050https://doaj.org/article/81be4795e7d345579b6cc4e415e3baac2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12900https://doaj.org/toc/2071-1050This study aimed at assessing the impacts of the fear of COVID-19 on consumer buying behavior toward dietary supplements. This investigation was a cross-sectional study in which literate adults regardless of gender over the age of 20 were recruited from three pharmacies in three different districts of Wuhan City, China. A total of 598 questionnaires were analyzed after excluding 10 with incomplete information. The current study demonstrated that attitudes, subjective norms, and perceived behavioral control had a positive impact on the intention of purchasing dietary supplements. Fear of COVID-19 was related to an enhanced purchase intention toward dietary supplements. Attitudes, subjective norms, and perceived behavioral control were significant factors that mediated the association between the fear of COVID-19 and the purchase intention of dietary supplements. This study helps provide practical advice for stakeholders in the pharmaceutical and healthcare industries to tailor appropriate strategies for improving product promotion or healthcare-related interventions.Cheng LiuCheuk-Kwan SunYu-Chia ChangShang-Yu YangTao LiuCheng-Chia YangMDPI AGarticlefear of COVID-19dietary supplementstheory of planned behaviorprotection motivation theoryEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12900, p 12900 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	fear of COVID-19 dietary supplements theory of planned behavior protection motivation theory Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	fear of COVID-19 dietary supplements theory of planned behavior protection motivation theory Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Cheng Liu Cheuk-Kwan Sun Yu-Chia Chang Shang-Yu Yang Tao Liu Cheng-Chia Yang The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory
description	This study aimed at assessing the impacts of the fear of COVID-19 on consumer buying behavior toward dietary supplements. This investigation was a cross-sectional study in which literate adults regardless of gender over the age of 20 were recruited from three pharmacies in three different districts of Wuhan City, China. A total of 598 questionnaires were analyzed after excluding 10 with incomplete information. The current study demonstrated that attitudes, subjective norms, and perceived behavioral control had a positive impact on the intention of purchasing dietary supplements. Fear of COVID-19 was related to an enhanced purchase intention toward dietary supplements. Attitudes, subjective norms, and perceived behavioral control were significant factors that mediated the association between the fear of COVID-19 and the purchase intention of dietary supplements. This study helps provide practical advice for stakeholders in the pharmaceutical and healthcare industries to tailor appropriate strategies for improving product promotion or healthcare-related interventions.
format	article
author	Cheng Liu Cheuk-Kwan Sun Yu-Chia Chang Shang-Yu Yang Tao Liu Cheng-Chia Yang
author_facet	Cheng Liu Cheuk-Kwan Sun Yu-Chia Chang Shang-Yu Yang Tao Liu Cheng-Chia Yang
author_sort	Cheng Liu
title	The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory
title_short	The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory
title_full	The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory
title_fullStr	The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory
title_full_unstemmed	The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory
title_sort	impact of the fear of covid-19 on purchase behavior of dietary supplements: integration of the theory of planned behavior and the protection motivation theory
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/81be4795e7d345579b6cc4e415e3baac
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The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory

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