About the Little Red Riding Hood, Durex and anger: production, meaning and reception of one fairy tale and one commercial ad

By applying the semiological analysis, this paper considers planned and unplanned readings of a provocative domestic commercial, which, in order to convey its message, transposed the Little Red Riding Hood’s character in accordance with the advertised product – Durex condoms. This commercial caused...

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Autor principal: Dragana Antonijević
Formato: article
Lenguaje:EN
FR
SR
Publicado: University of Belgrade 2016
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Acceso en línea:https://doaj.org/article/833af1219bd240e8965e8defa84440e9
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