About the Little Red Riding Hood, Durex and anger: production, meaning and reception of one fairy tale and one commercial ad
By applying the semiological analysis, this paper considers planned and unplanned readings of a provocative domestic commercial, which, in order to convey its message, transposed the Little Red Riding Hood’s character in accordance with the advertised product – Durex condoms. This commercial caused...
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| Formato: | article |
| Lenguaje: | EN FR SR |
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University of Belgrade
2016
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| Acceso en línea: | https://doaj.org/article/833af1219bd240e8965e8defa84440e9 |
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