CATEGORY APPROACH TO MANAGING THE PRODUCT RANGE DEPENDING ON TRADE FORMAT
The article explains the idea of such a notion as product rage management, which is being considered on the same plane as category management. The author analyzes the current methods and approaches to shaping and managing the product range of the trade enterprise and provides their comparative ch...
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| Autor principal: | |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Plekhanov Russian University of Economics
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/83fb928060364a21b82c2d98194c8b91 |
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