AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO

In private higher education, one of the major challenges is to measure the perceived quality of distance education services. Based on the marketing literature, the article analyzed the dimensions of the perceived quality of the distance education service of a community institution of higher educatio...

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Autores principales:	Aléssio Bessa Sarquis, João Coelho Soares, Carolina Bez Batti Hübbe, Vilmar Gonçalves, Rosana da Rosa Portella Tondolo
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2018
Materias:	marketing quality of services perceived quality distance education Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doi.org/10.5007/1983-4535.2018v11n3p305 https://doaj.org/article/844939209db3432aa57725e2902facaf
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spelling	oai:doaj.org-article:844939209db3432aa57725e2902facaf2021-11-11T15:49:48ZAVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO1983-4535https://doi.org/10.5007/1983-4535.2018v11n3p305https://doaj.org/article/844939209db3432aa57725e2902facaf2018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319356599015https://doaj.org/toc/1983-4535In private higher education, one of the major challenges is to measure the perceived quality of distance education services. Based on the marketing literature, the article analyzed the dimensions of the perceived quality of the distance education service of a community institution of higher education, from the perspective of the student, proposing and evaluating a measurement scale. It is a quantitative, descriptive research, survey and case study. Data collection involved a self-administered questionnaire and the participation of 459 students. The results indicate that the proposed measurement scale has reliability and validity, and can be used to measure the perceived quality of services, from the perspective of the student; that the services of the institution of higher education analyzed have high quality in the attributes relevance of the disciplines, knowledge of the instructors and attendance of the coordination; that the attributes of IES services with lower perceived quality are an incentive to research and stimulate the students' criticality. The study contributed to the identification of dimensions and variables involved in the measurement of the perceived quality of EAD services in the context of higher education.Aléssio Bessa SarquisJoão Coelho SoaresCarolina Bez Batti HübbeVilmar GonçalvesRosana da Rosa Portella TondoloUniversidade Federal de Santa Catarinaarticlemarketingquality of servicesperceived qualitydistance educationEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 11, Iss 3, Pp 305-328 (2018)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	marketing quality of services perceived quality distance education Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	marketing quality of services perceived quality distance education Education (General) L7-991 Special aspects of education LC8-6691 Aléssio Bessa Sarquis João Coelho Soares Carolina Bez Batti Hübbe Vilmar Gonçalves Rosana da Rosa Portella Tondolo AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO
description	In private higher education, one of the major challenges is to measure the perceived quality of distance education services. Based on the marketing literature, the article analyzed the dimensions of the perceived quality of the distance education service of a community institution of higher education, from the perspective of the student, proposing and evaluating a measurement scale. It is a quantitative, descriptive research, survey and case study. Data collection involved a self-administered questionnaire and the participation of 459 students. The results indicate that the proposed measurement scale has reliability and validity, and can be used to measure the perceived quality of services, from the perspective of the student; that the services of the institution of higher education analyzed have high quality in the attributes relevance of the disciplines, knowledge of the instructors and attendance of the coordination; that the attributes of IES services with lower perceived quality are an incentive to research and stimulate the students' criticality. The study contributed to the identification of dimensions and variables involved in the measurement of the perceived quality of EAD services in the context of higher education.
format	article
author	Aléssio Bessa Sarquis João Coelho Soares Carolina Bez Batti Hübbe Vilmar Gonçalves Rosana da Rosa Portella Tondolo
author_facet	Aléssio Bessa Sarquis João Coelho Soares Carolina Bez Batti Hübbe Vilmar Gonçalves Rosana da Rosa Portella Tondolo
author_sort	Aléssio Bessa Sarquis
title	AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO
title_short	AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO
title_full	AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO
title_fullStr	AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO
title_full_unstemmed	AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO
title_sort	avaliação da qualidade dos serviços de educação a distância no ensino superior: proposta e avaliação de escala de mensuração
publisher	Universidade Federal de Santa Catarina
publishDate	2018
url	https://doi.org/10.5007/1983-4535.2018v11n3p305 https://doaj.org/article/844939209db3432aa57725e2902facaf
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AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO

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