O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE

ABSTRACT The objective of this study is to evaluate the influence of the quality of education on the relationship between students and the university ́s brand. Therefore, the research hypothesis is that the rela tionship student - student and professor - student, the structu...

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Auteurs principaux: Elder Semprebon, Marcela Patricia Schikovski, Natalia Takasaki Motta, Martin de La Martinière Petroll, Rudimar Antunes da Rocha
Format: article
Langue:ES
PT
Publié: Universidade Federal de Santa Catarina 2016
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Accès en ligne:https://doaj.org/article/8849d9f4bb3443d194886157515b7c1f
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