O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE

ABSTRACT The objective of this study is to evaluate the influence of the quality of education on the relationship between students and the university ́s brand. Therefore, the research hypothesis is that the rela tionship student - student and professor - student, the structu...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Elder Semprebon, Marcela Patricia Schikovski, Natalia Takasaki Motta, Martin de La Martinière Petroll, Rudimar Antunes da Rocha
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2016
Materias:	university management quality of education relationship with the brand Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/8849d9f4bb3443d194886157515b7c1f
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:8849d9f4bb3443d194886157515b7c1f
record_format	dspace
spelling	oai:doaj.org-article:8849d9f4bb3443d194886157515b7c1f2021-11-11T15:49:47ZO IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE1983-4535https://doaj.org/article/8849d9f4bb3443d194886157515b7c1f2016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319345197013https://doaj.org/toc/1983-4535ABSTRACT The objective of this study is to evaluate the influence of the quality of education on the relationship between students and the university ́s brand. Therefore, the research hypothesis is that the rela tionship student - student and professor - student, the structure offered by the universities, the professor ́s qualification and the teaching methods, all factors of the quality of education, positively influence the student's relationship with the brand of th e university. With this in mind, it is proposed a new scale to measure the quality of education and it is used a scale of the quality of relationship previously validated in the Brazilian context. The study was done in three steps: (1) bibliographic resear ch and in - depth interview to generate the items for the quality of education scale, (2) survey to purify the items of the quality of education scale and (3) new survey to validate the quality of education scale and hypothesis test through Structural Equati on Modeling. Results show that the influence of the quality of education in student ́s relationship with the university ́s brand overtake 75.9%. It was also found that students with no fellowship, men and those who are at the beginning of the course are more sensitive to that relationship.Elder SemprebonMarcela Patricia SchikovskiNatalia Takasaki MottaMartin de La Martinière PetrollRudimar Antunes da RochaUniversidade Federal de Santa Catarinaarticleuniversity managementquality of educationrelationship with the brandEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 9, Iss 1, Pp 234-256 (2016)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	university management quality of education relationship with the brand Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	university management quality of education relationship with the brand Education (General) L7-991 Special aspects of education LC8-6691 Elder Semprebon Marcela Patricia Schikovski Natalia Takasaki Motta Martin de La Martinière Petroll Rudimar Antunes da Rocha O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE
description	ABSTRACT The objective of this study is to evaluate the influence of the quality of education on the relationship between students and the university ́s brand. Therefore, the research hypothesis is that the rela tionship student - student and professor - student, the structure offered by the universities, the professor ́s qualification and the teaching methods, all factors of the quality of education, positively influence the student's relationship with the brand of th e university. With this in mind, it is proposed a new scale to measure the quality of education and it is used a scale of the quality of relationship previously validated in the Brazilian context. The study was done in three steps: (1) bibliographic resear ch and in - depth interview to generate the items for the quality of education scale, (2) survey to purify the items of the quality of education scale and (3) new survey to validate the quality of education scale and hypothesis test through Structural Equati on Modeling. Results show that the influence of the quality of education in student ́s relationship with the university ́s brand overtake 75.9%. It was also found that students with no fellowship, men and those who are at the beginning of the course are more sensitive to that relationship.
format	article
author	Elder Semprebon Marcela Patricia Schikovski Natalia Takasaki Motta Martin de La Martinière Petroll Rudimar Antunes da Rocha
author_facet	Elder Semprebon Marcela Patricia Schikovski Natalia Takasaki Motta Martin de La Martinière Petroll Rudimar Antunes da Rocha
author_sort	Elder Semprebon
title	O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE
title_short	O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE
title_full	O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE
title_fullStr	O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE
title_full_unstemmed	O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE
title_sort	o impacto da qualidade de ensino na construção do relacionamento entre aluno e marca da universidade
publisher	Universidade Federal de Santa Catarina
publishDate	2016
url	https://doaj.org/article/8849d9f4bb3443d194886157515b7c1f
work_keys_str_mv	AT eldersemprebon oimpactodaqualidadedeensinonaconstrucaodorelacionamentoentrealunoemarcadauniversidade AT marcelapatriciaschikovski oimpactodaqualidadedeensinonaconstrucaodorelacionamentoentrealunoemarcadauniversidade AT nataliatakasakimotta oimpactodaqualidadedeensinonaconstrucaodorelacionamentoentrealunoemarcadauniversidade AT martindelamartinierepetroll oimpactodaqualidadedeensinonaconstrucaodorelacionamentoentrealunoemarcadauniversidade AT rudimarantunesdarocha oimpactodaqualidadedeensinonaconstrucaodorelacionamentoentrealunoemarcadauniversidade
_version_	1718433642777149440

O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE

Ejemplares similares