Factors affecting Malaysian university students’ purchase intention in social networking sites

This study applied the unified theory of acceptance and use of technology 2 to examine acceptance and use of social networking sites in a marketing setting. This study uses 370 regular higher education students in Malaysia as respondents. Quantitative method is used. The findings revealed that perfo...

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Autores principales: Saeideh Sharifi fard, Ezhar Tamam, Md Salleh Hj Hassan, Moniza Waheed, Zeinab Zaremohzzabieh
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2016
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Acceso en línea:https://doaj.org/article/8897feb6724040e5a8bcca891559ec88
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