Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English
Several countries’ economies have been disrupted by the sharing economy. Global champions like Airbnb and Uber use similar models and platforms across many countries. However, each country and its consumers have different characteristics including the language used. The text in the profile of those...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN |
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Taylor & Francis Group
2019
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| Acceso en línea: | https://doaj.org/article/8e7137a721454356877b9b0046227f2b |
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