Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English

Several countries’ economies have been disrupted by the sharing economy. Global champions like Airbnb and Uber use similar models and platforms across many countries. However, each country and its consumers have different characteristics including the language used. The text in the profile of those...

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Autores principales:	Alex Zarifis, Richard Ingham, Julia Kroenung
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2019
Materias:	sharing economy trust privacy airbnb Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/8e7137a721454356877b9b0046227f2b
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id	oai:doaj.org-article:8e7137a721454356877b9b0046227f2b
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spelling	oai:doaj.org-article:8e7137a721454356877b9b0046227f2b2021-12-02T16:42:10ZExploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English2331-197510.1080/23311975.2019.1666641https://doaj.org/article/8e7137a721454356877b9b0046227f2b2019-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2019.1666641https://doaj.org/toc/2331-1975Several countries’ economies have been disrupted by the sharing economy. Global champions like Airbnb and Uber use similar models and platforms across many countries. However, each country and its consumers have different characteristics including the language used. The text in the profile of those offering their properties in England in English and in Germany in German, are compared to explore whether trust is built, and privacy concerns are reduced in the same way. Six methods of building trust are used by the landlords: (1) the level of formality, (2) distance and proximity, (3) emotiveness and humor, (4) being assertive and passive aggressive, (5) conformity to the platform language style and terminology and (6) setting boundaries. Privacy concerns are not usually reduced directly as this is left to the platform. The findings indicate that language has a limited influence and the platform norms and habits are the biggest influence.Alex ZarifisRichard InghamJulia KroenungTaylor & Francis Grouparticlesharing economytrustprivacyairbnbBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 6, Iss 1 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	sharing economy trust privacy airbnb Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	sharing economy trust privacy airbnb Business HF5001-6182 Management. Industrial management HD28-70 Alex Zarifis Richard Ingham Julia Kroenung Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English
description	Several countries’ economies have been disrupted by the sharing economy. Global champions like Airbnb and Uber use similar models and platforms across many countries. However, each country and its consumers have different characteristics including the language used. The text in the profile of those offering their properties in England in English and in Germany in German, are compared to explore whether trust is built, and privacy concerns are reduced in the same way. Six methods of building trust are used by the landlords: (1) the level of formality, (2) distance and proximity, (3) emotiveness and humor, (4) being assertive and passive aggressive, (5) conformity to the platform language style and terminology and (6) setting boundaries. Privacy concerns are not usually reduced directly as this is left to the platform. The findings indicate that language has a limited influence and the platform norms and habits are the biggest influence.
format	article
author	Alex Zarifis Richard Ingham Julia Kroenung
author_facet	Alex Zarifis Richard Ingham Julia Kroenung
author_sort	Alex Zarifis
title	Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English
title_short	Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English
title_full	Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English
title_fullStr	Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English
title_full_unstemmed	Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English
title_sort	exploring the language of the sharing economy: building trust and reducing privacy concern on airbnb in german and english
publisher	Taylor & Francis Group
publishDate	2019
url	https://doaj.org/article/8e7137a721454356877b9b0046227f2b
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Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English

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