THE ROLE OF THE CONTENTS OF THE TEXT USED IN ADVERTISEMENTS ON THE CONSUMER BEHAVIORS: ANALYSIS OF SEVERAL CURRENT ADVERTISING PRACTICES ON TELEVISION
The cultural similarities occured with development about the commercial, social , economic and political relations between the countries all of the world are the result of the globalization concept. The similarity occured by both the intensity of consumption as well as the disappearance of the diffe...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2019
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| Acceso en línea: | https://doaj.org/article/8e8f2bd1a15244d7b1e80451024f850c |
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