Exploration of the investment patterns of potential retail banking customers using two-stage cluster analysis
Abstract Identifying investment patterns as part of customer segmentation is one of the most important tasks in retail banking. Clustering customers effectively is an important element of improving marketing policy and strategic planning. There are several methods for identifying similar groups of c...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
SpringerOpen
2021
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| Accès en ligne: | https://doaj.org/article/8eb190bd7d7d45f2ba29709db785ab53 |
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