The role of nostalgia in emotional connection of consumers with brands
Nostalgia is one of the basic human emotions, therefore the sentimental longing for something from the past is a feeling that most people recognize. The desire and pity for childhood is characteristic of all generations, which is why nostalgic marketing is considered a successful and valuable market...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | article |
| Language: | EN SR |
| Published: |
Institute of Serbian Culture Priština, Leposavić
2021
|
| Subjects: | |
| Online Access: | https://doaj.org/article/8ed298c1b5664c07aa22d5eda1d0dd2e |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
