The Impact of Chatbots on the Relationship between Integrated Marketing Communication and Online Purchasing Behavior in The Frontier Market
Artificial Intelligence (AI), applied in many fields, is the core of the fourth technological revolution. In business, AI is used for customer relationship management as applied in the autoresponder systems, i.e., chatbot. Chatbots were an essential tool in the marketing relationship as many compani...
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| Formato: | article |
| Lenguaje: | EN ID |
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Universitas Semarang
2021
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| Acceso en línea: | https://doaj.org/article/90385ba36c204325b7c8bc8c171b1077 |
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