Tendencies in the Development of Enterprise Marketing Instrumentarium in the Context of Digitalization
Modern trends in the development of enterprises are formed under the influence of such factors as activation of globalization processes, growth of consumer requirements, unpredictability of the external environment, transformation of the world market conditions under the influence of the COVID-19 pa...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN RU UK |
| Publié: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2021
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/9295a20a478544f586a2fe32c399148a |
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