Tendencies in the Development of Enterprise Marketing Instrumentarium in the Context of Digitalization

Modern trends in the development of enterprises are formed under the influence of such factors as activation of globalization processes, growth of consumer requirements, unpredictability of the external environment, transformation of the world market conditions under the influence of the COVID-19 pa...

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Autores principales: Shpak Nestor O., Hrabovych Ihor V.
Formato: article
Lenguaje:EN
RU
UK
Publicado: Research Centre of Industrial Problems of Development of NAS of Ukraine 2021
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Acceso en línea:https://doaj.org/article/9295a20a478544f586a2fe32c399148a
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