Tendencies in the Development of Enterprise Marketing Instrumentarium in the Context of Digitalization
Modern trends in the development of enterprises are formed under the influence of such factors as activation of globalization processes, growth of consumer requirements, unpredictability of the external environment, transformation of the world market conditions under the influence of the COVID-19 pa...
Guardado en:
Autores principales: | Shpak Nestor O., Hrabovych Ihor V. |
---|---|
Formato: | article |
Lenguaje: | EN RU UK |
Publicado: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2021
|
Materias: | |
Acceso en línea: | https://doaj.org/article/9295a20a478544f586a2fe32c399148a |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
-
Marketing technologies for the development of digital products in the automotive industry
por: G. V. Butkovskaya, et al.
Publicado: (2021) -
Phenomena Systematization of Marketing Digitalization: Concept and Implementation
por: E. Yu. Suslov, et al.
Publicado: (2021) -
Insurance Market Transformation in Conditions of Digitalization
por: Yu. T. Akhvlediany
Publicado: (2021) -
Marketing digital y comercio electrónico /
por: Rodríguez Ardura, Inma
Publicado: (2017) -
Digital Economy: The Essence, Features, and Global Tendencies of Development
por: Khanin Igor H., et al.
Publicado: (2021)