INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS

The arguments proving necessity of interaction of marketing and logistics departments in companies that deal with fast moving products. The modern evaluation treatment connecting problems of marketing and logistics is given. The carrying out of evaluation coordination problems both logistics and mar...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: K. Igrokova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
Materias:
Acceso en línea:https://doaj.org/article/92d1cefe24994d7d928c71dabd662cb0
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!