INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS

The arguments proving necessity of interaction of marketing and logistics departments in companies that deal with fast moving products. The modern evaluation treatment connecting problems of marketing and logistics is given. The carrying out of evaluation coordination problems both logistics and mar...

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Autor principal:	K. Igrokova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики проблемы взаимодействия маркетинга и логистики межфункциональная координация Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/92d1cefe24994d7d928c71dabd662cb0
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id	oai:doaj.org-article:92d1cefe24994d7d928c71dabd662cb0
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spelling	oai:doaj.org-article:92d1cefe24994d7d928c71dabd662cb02021-12-03T07:43:16ZINTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS1816-42772686-8415https://doaj.org/article/92d1cefe24994d7d928c71dabd662cb02016-04-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/163https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The arguments proving necessity of interaction of marketing and logistics departments in companies that deal with fast moving products. The modern evaluation treatment connecting problems of marketing and logistics is given. The carrying out of evaluation coordination problems both logistics and marketing for the efficiency of their interaction.The marketing and logistics functions are discussed. These functions are concretized towards all problems of their coordination. Communication management efficiency with competent interactions of services of marketing and logistics is tracked.K. IgrokovaPublishing House of the State University of Managementarticleмаркетинглогистикауправление маркетингом и логистикойвзаимосвязь маркетинга и логистикипроблемы взаимодействия маркетинга и логистикимежфункциональная координацияSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 4, Pp 66-69 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики проблемы взаимодействия маркетинга и логистики межфункциональная координация Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики проблемы взаимодействия маркетинга и логистики межфункциональная координация Sociology (General) HM401-1281 Economics as a science HB71-74 K. Igrokova INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
description	The arguments proving necessity of interaction of marketing and logistics departments in companies that deal with fast moving products. The modern evaluation treatment connecting problems of marketing and logistics is given. The carrying out of evaluation coordination problems both logistics and marketing for the efficiency of their interaction.The marketing and logistics functions are discussed. These functions are concretized towards all problems of their coordination. Communication management efficiency with competent interactions of services of marketing and logistics is tracked.
format	article
author	K. Igrokova
author_facet	K. Igrokova
author_sort	K. Igrokova
title	INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
title_short	INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
title_full	INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
title_fullStr	INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
title_full_unstemmed	INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
title_sort	interaction of marketing and logistics at stages of life cycle of products
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/92d1cefe24994d7d928c71dabd662cb0
work_keys_str_mv	AT kigrokova interactionofmarketingandlogisticsatstagesoflifecycleofproducts
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INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS

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