COMMUNICATION MECHANISM OF TERRITORY BRANDING
The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences...
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2017
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/933df16114dd433ebd889a4ffca860ee |
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