COMMUNICATION MECHANISM OF TERRITORY BRANDING

The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences...

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Autor principal:	M. Makashev
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	communication positioning target audience territory branding territory marketing branding communications communication mechanism Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/933df16114dd433ebd889a4ffca860ee
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spelling	oai:doaj.org-article:933df16114dd433ebd889a4ffca860ee2021-12-03T07:43:21ZCOMMUNICATION MECHANISM OF TERRITORY BRANDING1816-42772686-8415https://doaj.org/article/933df16114dd433ebd889a4ffca860ee2017-03-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/629https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences, as well as the types of feedback. The basic types of branding communications are discussed.M. MakashevPublishing House of the State University of Managementarticlecommunicationpositioningtarget audienceterritory brandingterritory marketingbranding communicationscommunication mechanismSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 3, Pp 22-26 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	communication positioning target audience territory branding territory marketing branding communications communication mechanism Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	communication positioning target audience territory branding territory marketing branding communications communication mechanism Sociology (General) HM401-1281 Economics as a science HB71-74 M. Makashev COMMUNICATION MECHANISM OF TERRITORY BRANDING
description	The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences, as well as the types of feedback. The basic types of branding communications are discussed.
format	article
author	M. Makashev
author_facet	M. Makashev
author_sort	M. Makashev
title	COMMUNICATION MECHANISM OF TERRITORY BRANDING
title_short	COMMUNICATION MECHANISM OF TERRITORY BRANDING
title_full	COMMUNICATION MECHANISM OF TERRITORY BRANDING
title_fullStr	COMMUNICATION MECHANISM OF TERRITORY BRANDING
title_full_unstemmed	COMMUNICATION MECHANISM OF TERRITORY BRANDING
title_sort	communication mechanism of territory branding
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/933df16114dd433ebd889a4ffca860ee
work_keys_str_mv	AT mmakashev communicationmechanismofterritorybranding
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COMMUNICATION MECHANISM OF TERRITORY BRANDING

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