Evolution of customer focus: from artisans and family businesses to CRM-systems

The process of evolution of such phenomenon as customer focus and its impact on the formation of trade relations has been considered. In order to study the phenomenon as a whole and the factors that influenced the changes in particular, a retrospective analysis from the era of craftsmanship to the p...

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Autor principal: A. V. Malkova
Formato: article
Lenguaje:RU
Publicado: State University of Management 2021
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Acceso en línea:https://doaj.org/article/94f67f431d454ef8821f21864db68470
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