Evolution of customer focus: from artisans and family businesses to CRM-systems
The process of evolution of such phenomenon as customer focus and its impact on the formation of trade relations has been considered. In order to study the phenomenon as a whole and the factors that influenced the changes in particular, a retrospective analysis from the era of craftsmanship to the p...
Guardado en:
Autor principal: | A. V. Malkova |
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Formato: | article |
Lenguaje: | RU |
Publicado: |
State University of Management
2021
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Materias: | |
Acceso en línea: | https://doaj.org/article/94f67f431d454ef8821f21864db68470 |
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