DETERMINING THE PRIORITIES OF MARKETING MIX ELEMENTS IN BANKING SECTOR: THE CASE OF ERZURUM
The success of the banking sector in which there is a very strong competition depends on the utilization of the marketing mix components together and coherently. In this study, specifically in city Erzurum, from the bank managers and customer’s perspective, in order to determine the most appropriate...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/95d6d1d86c8e40b88758c344731853ed |
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