Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study
This study explored customer relationship management (CRM) experiences of business-to-business (B2B) marketing firms in the mobile telecommunications sector using the qualitative focus group approach and the study drew on the resource-based view. The qualitative focus group approach was adopted and...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2016
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| Subjects: | |
| Online Access: | https://doaj.org/article/95de9aee6b854ec6a0e38c43f6e3d761 |
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