The Evolution of Theoretical Thought on the Interpretation of Marketing Strategies of Enterprises
The article defines the concept of «strategy» as: plan, competitive actions, behavior model, market position, conception and perspective. The strategy is a comprehensive, unified and integrated plan, a set of actions and measures to solve a specific problem situation, achieving targeted goals that a...
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| Formato: | article |
| Lenguaje: | EN RU UK |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/96815224d6d3405b83188bdb902da580 |
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