Social Media Adoption by the Academic Community: Theoretical Insights and Empirical Evidence From Developing Countries
The paper investigates the impact of virtual environmental characteristics such as collaboration, communication, and resource sharing on social media adoption by the academic community at the university level. Building on the social constructivist paradigm and technology acceptance model, we propose...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN |
| Published: |
Athabasca University Press
2018
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| Subjects: | |
| Online Access: | https://doaj.org/article/969d709137e749ed8cb4b13422604dfc |
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