Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship

This paper focuses on the contribution of the independent product design industry to business and strategy development processes of contemporary organizations. It embarks from the observation that whilst some policy-makers and enlightened businesses recognize the role and value of design beyond the...

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Détails bibliographiques
Auteurs principaux: Simon Bolton, Lawrence Green
Format: article
Langue:EN
ES
Publié: Centro de Diseño, Cine y Television 2014
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Accès en ligne:https://doaj.org/article/9784d43e24f2442fb51160c1f5197dda
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