Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship

This paper focuses on the contribution of the independent product design industry to business and strategy development processes of contemporary organizations. It embarks from the observation that whilst some policy-makers and enlightened businesses recognize the role and value of design beyond the...

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Autores principales: Simon Bolton, Lawrence Green
Formato: article
Lenguaje:EN
ES
Publicado: Centro de Diseño, Cine y Television 2014
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Acceso en línea:https://doaj.org/article/9784d43e24f2442fb51160c1f5197dda
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