Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship

This paper focuses on the contribution of the independent product design industry to business and strategy development processes of contemporary organizations. It embarks from the observation that whilst some policy-makers and enlightened businesses recognize the role and value of design beyond the...

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Autores principales:	Simon Bolton, Lawrence Green
Formato:	article
Lenguaje:	EN ES
Publicado:	Centro de Diseño, Cine y Television 2014
Materias:	competitive innovation design-business relationship design thinking opportunity development Economic theory. Demography HB1-3840 Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/9784d43e24f2442fb51160c1f5197dda
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spelling	oai:doaj.org-article:9784d43e24f2442fb51160c1f5197dda2021-11-19T07:26:33ZMaximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship10.46840/ec.2014.02.042594-16312395-8200https://doaj.org/article/9784d43e24f2442fb51160c1f5197dda2014-10-01T00:00:00Zhttp://ciecpress.centro.edu.mx/ojs/index.php/CentroTI/article/view/245https://doaj.org/toc/2594-1631https://doaj.org/toc/2395-8200 This paper focuses on the contribution of the independent product design industry to business and strategy development processes of contemporary organizations. It embarks from the observation that whilst some policy-makers and enlightened businesses recognize the role and value of design beyond the traditional and narrow confines of technical or ‘commodity’ input, many fail to understand its potential as a transformative tool. Applying evidence from three empirical studies, and taking the perspective of design creative, the paper addresses three questions: why is it that product designers have encountered resistance in their efforts to promote themselves as well-placed and knowledgeable providers of strategic development intelligence and advice; what proven contributions can product designers offer with respect to their client’s business development planning? Simon BoltonLawrence GreenCentro de Diseño, Cine y Televisionarticlecompetitive innovationdesign-business relationshipdesign thinkingopportunity developmentEconomic theory. DemographyHB1-3840Social sciences (General)H1-99ENESEconomia Creativa, Iss 2 (2014)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	competitive innovation design-business relationship design thinking opportunity development Economic theory. Demography HB1-3840 Social sciences (General) H1-99
spellingShingle	competitive innovation design-business relationship design thinking opportunity development Economic theory. Demography HB1-3840 Social sciences (General) H1-99 Simon Bolton Lawrence Green Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship
description	This paper focuses on the contribution of the independent product design industry to business and strategy development processes of contemporary organizations. It embarks from the observation that whilst some policy-makers and enlightened businesses recognize the role and value of design beyond the traditional and narrow confines of technical or ‘commodity’ input, many fail to understand its potential as a transformative tool. Applying evidence from three empirical studies, and taking the perspective of design creative, the paper addresses three questions: why is it that product designers have encountered resistance in their efforts to promote themselves as well-placed and knowledgeable providers of strategic development intelligence and advice; what proven contributions can product designers offer with respect to their client’s business development planning?
format	article
author	Simon Bolton Lawrence Green
author_facet	Simon Bolton Lawrence Green
author_sort	Simon Bolton
title	Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship
title_short	Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship
title_full	Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship
title_fullStr	Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship
title_full_unstemmed	Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship
title_sort	maximizing the competitive value of product design innovation: re-framing and re-aligning the design-business relationship
publisher	Centro de Diseño, Cine y Television
publishDate	2014
url	https://doaj.org/article/9784d43e24f2442fb51160c1f5197dda
work_keys_str_mv	AT simonbolton maximizingthecompetitivevalueofproductdesigninnovationreframingandrealigningthedesignbusinessrelationship AT lawrencegreen maximizingthecompetitivevalueofproductdesigninnovationreframingandrealigningthedesignbusinessrelationship
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Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship

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