Maximizing the Competitive Value of Product Design Innovation: Re-framing and Re-aligning the Design-Business Relationship
This paper focuses on the contribution of the independent product design industry to business and strategy development processes of contemporary organizations. It embarks from the observation that whilst some policy-makers and enlightened businesses recognize the role and value of design beyond the...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN ES |
| Publicado: |
Centro de Diseño, Cine y Television
2014
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/9784d43e24f2442fb51160c1f5197dda |
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