QUALIDADE, COMPROMETIMENTO E CONFIANÇA NA RETENÇÃO DE ALUNOS NO ENSINO SUPERIOR

The competitiveness generated in the service sector influences the search for understanding of the factors that contribute to the improvement of the relationship between service providers, customers and users is a recurring theme in relationship marketing. The perceived quality, trust and commitment...

Full description

Saved in:
Bibliographic Details
Main Authors: Fernando de Oliveira Santini, Julio Cesar Ferro de Guimarães, Eliana Andréa Severo
Format: article
Language:ES
PT
Published: Universidade Federal de Santa Catarina 2014
Subjects:
Online Access:https://doaj.org/article/97d6e7cacb73421eb5145a67558cc193
Tags: Add Tag
No Tags, Be the first to tag this record!