QUALIDADE, COMPROMETIMENTO E CONFIANÇA NA RETENÇÃO DE ALUNOS NO ENSINO SUPERIOR

The competitiveness generated in the service sector influences the search for understanding of the factors that contribute to the improvement of the relationship between service providers, customers and users is a recurring theme in relationship marketing. The perceived quality, trust and commitment...

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Auteurs principaux: Fernando de Oliveira Santini, Julio Cesar Ferro de Guimarães, Eliana Andréa Severo
Format: article
Langue:ES
PT
Publié: Universidade Federal de Santa Catarina 2014
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Accès en ligne:https://doaj.org/article/97d6e7cacb73421eb5145a67558cc193
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