Corporate Communication through the Campaign of Consuming Jamu

This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices....

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Auteur principal: Fitria Widiyani Roosinda
Format: article
Langue:EN
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Publié: Universitas Semarang 2021
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Accès en ligne:https://doaj.org/article/98dbe47664ee42619571000753b9adfa
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